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Embrace Marketing Metrics that Will Delight Your CFO.
Marketing Planning Guide Cover

A clear and bold header

Money
Data
Timing

Show Me the Money 

CALCULATE FINANCIAL IMPACT

Keen calculates each program's full financial impact, not just a short-term ROI, balancing the value of longer-term equity programs against short-term revenue initiatives.

Big Right Data

What Will you decide?

If you're not going to use your data to make better decisions, then what's the point? Keen's statistical priors and advanced algorithms neutralize data quality concerns and unify your disparate channel data so that you can know where to invest your next marketing dollar for the best return.

No More Wasted Time

optimize by week

Keen's forward-focused response curves optimize your future marketing investments across all your channels by week so that you're never over- or under-invested.

For years CMOs have been challenged to connect marketing metrics to sales  in a meaningful, predictable way. Now, advances in marketing analytics technology are changing all that.
greg dolan, ceo, keen decision systems