Marketers are challenged to balance complex decisions about investments to grow their brands, especially when they often seem at odds with one another.
- How do you balance long-term brand awareness against short-term revenue goals?
- Do you maximize profits, grow revenue or optimize a fixed budget?
- Do you invest more in TV or trade?
Regardless of the questions your team is asking, improving decision quality is the first step to achieving better outcomes.
The following infographic highlights six ways marketers can positively impact their decision quality.