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4 Questions Your CFO Hopes You'll Ask...Soon!

Posted by Keen Decision Systems on 4/23/19 9:07 AM

It's no surprise that marketers and financial executives look at the world differently.  Sure, you're both focused on the overall health and well-being of the company. And you both have an interest in making sure your investments on behalf of the business return a profit.

But CMO turnover rates, some recent benchmark marketing surveys and the latest headlines point to a critical gap between marketing's focus on driving business growth and the ability to measure and optimize financial contribution.



If you find yourself in this gap, here are three big questions to ask begin bridging the gap.

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Inside CPG Marketing: What's Hot, What's Not and How to Win in 2019

Posted by Greg Dolan on 9/27/18 10:46 AM

Keen Decision Systems had the pleasure of sponsoring the inaugural MediaPost CPG Conference yesterday in New York City. The event featured some of the best brands, agencies and minds in the business, from CPG leaders like Bayer Consumer Health and Chobani Yogurt to emerging, high-growth D2C brands like HelloFresh, BarkBox and Boxed.

The content was exciting and provocative, but even more intriguing was what wasn't discussed.

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CMOs' Survival Secret: How Technology Can Help You Get Off the C-Suite's Endangered List

Posted by Greg Dolan on 8/30/18 8:10 AM

It doesn't take a CFO to do the math: The growth rate among U.S. consumer companies is just over 2 percent, yet total marketing spending tops $1 trillion a year. 

These tough business conditions coupled with performance pressures have put CMOs on the corporate endangered list, with an average tenure of just three years, compared to 7.2 years for CEOs and 5.7 years for CFOs.2

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