It's no surprise that marketers and financial executives look at the world differently. Sure, you're both focused on the overall health and well-being of the company. And you both have an interest in making sure your investments on behalf of the business return a profit.
But CMO turnover rates, some recent benchmark marketing surveys and the latest headlines point to a critical gap between marketing's focus on driving business growth and the ability to measure and optimize financial contribution.
If you find yourself in this gap, here are three big questions to ask begin bridging the gap.