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4 Things a 40% Boost in Profitability Makes Possible

Posted by Keen Decision Systems on 1/24/19 10:35 AM

Keen recently announced that brands using its unified marketing measurement and optimization platform experienced a 40.4 percent increase in profitability for 2018. (Read the release.)

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Resolve to Be a Data-Driven Marketer in 2019

Posted by Keen Decision Systems on 1/15/19 9:07 AM

As we've written about previously here the CMOs who survive and thrive the dire C-suite outlook will be those who embrace technology to improve marketing measurement and investment decisions.

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