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Making marketing decisions: What does your gut tell you?

Posted by Keen Decision Systems on 2/28/19 8:43 AM

Successful people effectively sort their decisions into three buckets: small, medium, and big, according to decision-making expert Mike Whitaker in an interview with Fast Company  “Small decisions impact you for a day, such as what you wear and what you eat. Medium decisions impact your life for a year or so, such as deciding to go back to school or take on a roommate. They affect your life, but they aren’t crash-and-burn moments."

Bigger decisions are what set these winning decision-makers apart. Bigger decisions are made once or twice a year, according to Whitaker, and successful people use their goals to navigate to the right choice. Knowing your goals is key.

In this two-part series we'll show you how to begin applying these best practices to your marketing decisions. In this first post we’ll paint a picture with broad brush strokes of how marketing decisions typically get made. 

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If It's All in the Timing, How Can Marketers Get in the Right Zone?

Posted by Keen Decision Systems on 10/30/18 1:08 PM

Travel back in time with us to the equivalent of the marketing Stone Age. A time when survival tools for marketing planning and effectiveness were, well, blunt instruments at best. Traditional marketing mix analyses measured last year's channels and investment levels, not exactly a precise indicator of future performance.

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Inside CPG Marketing: What's Hot, What's Not and How to Win in 2019

Posted by Greg Dolan on 9/27/18 10:46 AM

Keen Decision Systems had the pleasure of sponsoring the inaugural MediaPost CPG Conference yesterday in New York City. The event featured some of the best brands, agencies and minds in the business, from CPG leaders like Bayer Consumer Health and Chobani Yogurt to emerging, high-growth D2C brands like HelloFresh, BarkBox and Boxed.

The content was exciting and provocative, but even more intriguing was what wasn't discussed.

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