Successful people effectively sort their decisions into three buckets: small, medium, and big, according to decision-making expert Mike Whitaker in an interview with Fast Company “Small decisions impact you for a day, such as what you wear and what you eat. Medium decisions impact your life for a year or so, such as deciding to go back to school or take on a roommate. They affect your life, but they aren’t crash-and-burn moments."
Bigger decisions are what set these winning decision-makers apart. Bigger decisions are made once or twice a year, according to Whitaker, and successful people use their goals to navigate to the right choice. Knowing your goals is key.
In this two-part series we'll show you how to begin applying these best practices to your marketing decisions. In this first post we’ll paint a picture with broad brush strokes of how marketing decisions typically get made.
