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Here Are the Best Ways to Measure Your Marketing Success, Part 2

Posted by Greg Dolan on 5/7/19 10:02 AM

Last week, we took a brief look at two of the major decision-making metrics marketers rely on to demonstrate impact. And we named the elephant in the room:

Neither awareness nor short-term ROI helps marketers better decisions about how to drive business growth. 

This week Keen's CEO and co-founder Greg Dolan explains marginal ROI and why it is the emerging go-to metric for helping marketers make informed decisions about how to invest successfully to drive business growth.

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How to Measure the ROI on Brand Awareness

Posted by Keen Decision Systems on 4/30/19 11:00 AM

If you're a top-line guy or gal and all you want out of this post is the short answer to our headline, well, here you go: You can't

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