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If It's All in the Timing, How Can Marketers Get in the Right Zone?

Posted by Keen Decision Systems on 10/30/18 1:08 PM

Travel back in time with us to the equivalent of the marketing Stone Age. A time when survival tools for marketing planning and effectiveness were, well, blunt instruments at best. Traditional marketing mix analyses measured last year's channels and investment levels, not exactly a precise indicator of future performance.

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