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How to Recoup $82,000 a Day in Your Marketing Plan

Posted by Greg Dolan on 11/6/18 10:38 AM

Forrester Research reports that implementing unified marketing measurement to optimize marketing can drive a 15 percent efficiency gain in marketing spending. Which is good.
Over the past year, Keen's solution has consistently driven a 25 percent improvement across our customer base. Which…is better.  Consider what this means in real dollars for, say, a consumer packaged goods brand.

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