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Why ROI Fails to Tell You the Full Story

Posted by Keen Decision Systems on 4/16/19 10:03 AM

Rating returns.

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Marketing Metrics to Delight Even the Most Skeptical CFO

Posted by Keen Decision Systems on 3/12/19 9:52 AM

As a finance leader you've got both feet grounded in the numerical realities of here-and-now. Truth be told it sometimes feels as if your marketing counterparts are floating above on clouds of soft metrics that are disconnected from the business' financial scorecard. 

Why Finance is Skeptical of Marketing

The good news is that this is a cloud with a sliver lining.  First let's understand why this disconnect exists, and then we'll show how technology advances are finally building that much-needed bridge from marketing investments to their financial impact in a quantifiable and even predictable way.

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How to Recoup $82,000 a Day in Your Marketing Plan

Posted by Greg Dolan on 11/6/18 10:38 AM

Forrester Research reports that implementing unified marketing measurement to optimize marketing can drive a 15 percent efficiency gain in marketing spending. Which is good.
Over the past year, Keen's solution has consistently driven a 25 percent improvement across our customer base. Which…is better.  Consider what this means in real dollars for, say, a consumer packaged goods brand.

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