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3 Ways to Get the Right Amount of Digital in Your Mix

Posted by Keen Decision Systems on 5/21/19 9:17 AM

Decision Point: How can you balance all your marketing channels to grow your business? 

Our last post highlighted some ways the digital portion of your marketing mix can get seriously out of whack and the problems this presents.

This week we’re looking on the bright side: It's easier than you might think to regain your balance, with a savvy combination of technology and plain-old common sense. 

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Here Are the Best Ways to Measure Your Marketing Success, Part 2

Posted by Greg Dolan on 5/7/19 10:02 AM

Last week, we took a brief look at two of the major decision-making metrics marketers rely on to demonstrate impact. And we named the elephant in the room:

Neither awareness nor short-term ROI helps marketers better decisions about how to drive business growth. 

This week Keen's CEO and co-founder Greg Dolan explains marginal ROI and why it is the emerging go-to metric for helping marketers make informed decisions about how to invest successfully to drive business growth.

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Want to be a successful marketer? Choose like one.

Posted by Keen Decision Systems on 3/11/19 8:42 AM

In part one of this series, we introduced you to some unsettling realities about how decisions get made on the trillions of dollars invested in B2C marketing each year.

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