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3 Ways to Get the Right Amount of Digital in Your Mix

Posted by Keen Decision Systems on 5/21/19 9:17 AM

Decision Point: How can you balance all your marketing channels to grow your business? 

Our last post highlighted some ways the digital portion of your marketing mix can get seriously out of whack and the problems this presents.

This week we’re looking on the bright side: It's easier than you might think to regain your balance, with a savvy combination of technology and plain-old common sense. 

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5 Ways to Know Your Digital Buy Is Out-of-Whack

Posted by Keen Decision Systems on 5/14/19 10:02 AM

Decision Point: “Brands are starting to question if they have over-invested in digital.”

-- Sir Martin Sorrell, founder of WPP, plc

There’s no mistaking that marketers live in a digital world. And yes, the promise of digital media channels is vast, whether you’re talking about data or personalization or reach.

You know there’s a but coming, right? And here it is: But, there’s a good chance your digital buy is out of whack.

Today we’ll look at five questions you should be asking yourself to assess your own digital buy; in part 2 we’ll provide three answers for how you can ensure you're appropriately invested—to maximize marketing lift.

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Here Are the Best Ways to Measure Your Marketing Success, Part 2

Posted by Greg Dolan on 5/7/19 10:02 AM

Last week, we took a brief look at two of the major decision-making metrics marketers rely on to demonstrate impact. And we named the elephant in the room:

Neither awareness nor short-term ROI helps marketers better decisions about how to drive business growth. 

This week Keen's CEO and co-founder Greg Dolan explains marginal ROI and why it is the emerging go-to metric for helping marketers make informed decisions about how to invest successfully to drive business growth.

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