And now a word about sponsors.
Some marketers love sponsorships. Others hate them. Whichever camp you’re in, most CMOs are never really sure what kind of return on investment sponsorships actually deliver.
What would it look like if you could actually slice and dice the numbers at a granular level and tease out the value of,, say, basking in the glow of big-time college athletics or emphasizing a natural affiliation with America’s favorite pastime?
Maybe something like this.