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CMOs' Survival Secret: How Technology Can Help You Get Off the C-Suite's Endangered List

Posted by Greg Dolan on 8/30/18 8:10 AM

It doesn't take a CFO to do the math: The growth rate among U.S. consumer companies is just over 2 percent, yet total marketing spending tops $1 trillion a year. 

These tough business conditions coupled with performance pressures have put CMOs on the corporate endangered list, with an average tenure of just three years, compared to 7.2 years for CEOs and 5.7 years for CFOs.2

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