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Sponsor This? How to Let Data Be Your Guide

Posted by Keen Decision Systems on 4/2/19 9:52 AM

And now a word about sponsors.

Some marketers love sponsorships. Others hate them. Whichever camp you’re in, most CMOs are never really sure what kind of return on investment sponsorships actually deliver.

What would it look like if you could actually slice and dice the numbers at a granular level and tease out the value of,, say, basking in the glow of big-time college athletics or emphasizing a natural affiliation with America’s favorite pastime?

Maybe something like this. 

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Keen Named 2019 Best Predictive Analytics Platform

Posted by Keen Decision Systems on 3/29/19 8:03 AM

Keen Best Predictive Analytics Platform

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4 Things a 40% Boost in Profitability Makes Possible

Posted by Keen Decision Systems on 1/24/19 10:35 AM

Keen recently announced that brands using its unified marketing measurement and optimization platform experienced a 40.4 percent increase in profitability for 2018. (Read the release.)

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