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4 Questions Your CFO Hopes You'll Ask...Soon!

Posted by Keen Decision Systems on 4/23/19 9:07 AM

It's no surprise that marketers and financial executives look at the world differently.  Sure, you're both focused on the overall health and well-being of the company. And you both have an interest in making sure your investments on behalf of the business return a profit.

But CMO turnover rates, some recent benchmark marketing surveys and the latest headlines point to a critical gap between marketing's focus on driving business growth and the ability to measure and optimize financial contribution.



If you find yourself in this gap, here are three big questions to ask begin bridging the gap.

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Sponsor This? How to Let Data Be Your Guide

Posted by Keen Decision Systems on 4/2/19 9:52 AM

And now a word about sponsors.

Some marketers love sponsorships. Others hate them. Whichever camp you’re in, most CMOs are never really sure what kind of return on investment sponsorships actually deliver.

What would it look like if you could actually slice and dice the numbers at a granular level and tease out the value of,, say, basking in the glow of big-time college athletics or emphasizing a natural affiliation with America’s favorite pastime?

Maybe something like this. 

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Keen Named 2019 Best Predictive Analytics Platform

Posted by Keen Decision Systems on 3/29/19 8:03 AM

Keen Best Predictive Analytics Platform

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