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Here Are the Best Ways to Measure Your Marketing Success, Part 2

Posted by Greg Dolan on 5/7/19 10:02 AM

Last week, we took a brief look at two of the major decision-making metrics marketers rely on to demonstrate impact. And we named the elephant in the room:

Neither awareness nor short-term ROI helps marketers better decisions about how to drive business growth. 

This week Keen's CEO and co-founder Greg Dolan explains marginal ROI and why it is the emerging go-to metric for helping marketers make informed decisions about how to invest successfully to drive business growth.

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Why ROI Fails to Tell You the Full Story

Posted by Keen Decision Systems on 4/16/19 10:03 AM

Rating returns.

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