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Sponsor This? How to Let Data Be Your Guide

Posted by Keen Decision Systems on 4/2/19 9:52 AM

And now a word about sponsors.

Some marketers love sponsorships. Others hate them. Whichever camp you’re in, most CMOs are never really sure what kind of return on investment sponsorships actually deliver.

What would it look like if you could actually slice and dice the numbers at a granular level and tease out the value of,, say, basking in the glow of big-time college athletics or emphasizing a natural affiliation with America’s favorite pastime?

Maybe something like this. 

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Keen Named 2019 Best Predictive Analytics Platform

Posted by Keen Decision Systems on 3/29/19 8:03 AM

Keen Best Predictive Analytics Platform

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Want to be a successful marketer? Choose like one.

Posted by Keen Decision Systems on 3/11/19 8:42 AM

In part one of this series, we introduced you to some unsettling realities about how decisions get made on the trillions of dollars invested in B2C marketing each year.

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