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Keen Named 2019 Best Predictive Analytics Platform

Posted by Keen Decision Systems on 3/29/19 8:03 AM

Keen Best Predictive Analytics Platform

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Marketing Metrics to Delight Even the Most Skeptical CFO

Posted by Keen Decision Systems on 3/12/19 9:52 AM

As a finance leader you've got both feet grounded in the numerical realities of here-and-now. Truth be told it sometimes feels as if your marketing counterparts are floating above on clouds of soft metrics that are disconnected from the business' financial scorecard. 

Why Finance is Skeptical of Marketing

The good news is that this is a cloud with a sliver lining.  First let's understand why this disconnect exists, and then we'll show how technology advances are finally building that much-needed bridge from marketing investments to their financial impact in a quantifiable and even predictable way.

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4 Things a 40% Boost in Profitability Makes Possible

Posted by Keen Decision Systems on 1/24/19 10:35 AM

Keen recently announced that brands using its unified marketing measurement and optimization platform experienced a 40.4 percent increase in profitability for 2018. (Read the release.)

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