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4 Things a 40% Boost in Profitability Makes Possible

Posted by Keen Decision Systems on 1/24/19 10:35 AM

Keen recently announced that brands using its unified marketing measurement and optimization platform experienced a 40.4 percent increase in profitability for 2018. (Read the release.)

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Resolve to Be a Data-Driven Marketer in 2019

Posted by Keen Decision Systems on 1/15/19 9:07 AM

As we've written about previously here the CMOs who survive and thrive the dire C-suite outlook will be those who embrace technology to improve marketing measurement and investment decisions.

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How Innovative Measurement Gave Airheads a Lift

Posted by Keen Decision Systems on 12/5/18 8:00 AM

The following post was curated from AdWeek's Oct. 10 webinar: Breakthrough Measurement, with permission from Keen's featured client, Bill Mackison, consumer insights lead for Perfetti van Melle (PvM), makers of Airheads and Mentos.

"You Only Improve What You Measure."

I believe you do indeed improve what you measure – whether it is people growth, sales growth or marketing effectiveness. And in today's fragmented and fluid consumer market there's strong incentive to measure better

We have experienced a huge change in our measurement insights using Keen's platform, in contrast to our past marketing mix analyses to the extent that I believe that leveraging these types of real-time measurement technologies can actually constitute a first-mover advantage.

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