Most marketers are challenged to make multi-million dollar investment decisions based only on past performance and a good gut instinct.
Keen's "unified marketing measurement and optimization" is changing all that. Marketing's new, high-tech crystal ball gives you unsurpassed visibility into:
Keen's platform models your marketing mix and specifies your optimal investment by channel—by week.
Keen's statistical priors and powerful algorithms calculate the financial contribution of your programs and future investments within 3-5 percent accuracy, precision that improves with additional data and machine learning.
Our customer success team ensures you can begin making data-driven decisions immediately and walks alongside your team and agency until you master the platform.
Keen Decision Systems is helping marketers with leading consumer brands make dynamic, data-driven decisions that build winning brands.
"Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment."
"Keen's data is so much more definitive, scientific and exact. It is allowing me to have more educated conversations with senior management. It takes the pressure off all of us."
"Keen’s tool has allowed us, in a very scientific way, to understand if what we're spending is too much or too little. We are able to put a benchmark there."
Speed is perhaps the most valuable competitive edge in today's marketplace. Keen is the only solution that optimizes time across all your channels.
⇒ Know when and how much to invest in a program each week to optimize your financial return.
⇒ Update your plan throughout the year to react to market changes.
⇒ Learn more about the power of time — Download our FREE eBook.