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This is the Edge You've Been Hoping For.

Keen measures the financial contribution of your marketing investments across all channels and optimizes future spends by channel and by week

It's how Keen's customers drove a 40% percent increase in overall profitability in 2018 across their brands. 

Learn how you can model your brand winning.

FREE Demo 

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Do You See Your Brand Winning?

Most marketers are challenged to make multi-million dollar investment decisions based only on past performance and a good gut instinct.

Keen's "unified marketing measurement and optimization" is changing all that. Marketing's new, high-tech crystal ball gives you unsurpassed visibility into:

  • HOW programs perform. Calculate the full financial contribution of each channel in your marketing mix.
  • WHERE new opportunities lie. Compare all your channels (digital, traditional and in-store) to uncover your best opportunities for growth.
  • WHEN to invest. Only Keen generates a prescriptive plan by channel—and by week—so your investments will be as efficient and profitable as possible.
  • WHAT is changing. Your market isn't static, why is your marketing mix? Keen lets you update your plan in real-time so you can react agilely and maximize your lead. 
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Predictive Modeling

Keen's platform models your marketing mix and specifies your optimal investment by channel—by week.

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Accurate Insights

Keen's statistical priors and powerful algorithms calculate the financial contribution of your programs and future investments  within 3-5 percent accuracy, precision that improves with additional data and machine learning. 

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Expert Team

Our customer success team ensures you can begin making data-driven decisions immediately and walks alongside your team and agency until you master the platform. 

What Our Customers are Saying

Keen Decision Systems is helping marketers with leading consumer brands make dynamic, data-driven decisions that build winning brands.

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Anthony P. DiSilvestro

CFO, Campbell Soup Company

"Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment."

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Stephanie Schwendinger

Senior Manager of Women's Health Brands, Church & Dwight

"Keen's data is so much more definitive, scientific and exact. It is allowing me to have more educated conversations with senior management. It takes the pressure off all of us."

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Martin Dally

Senior Financial Analyst, Perfetti Van Melle

"Keen’s tool has allowed us, in a very scientific way, to understand if what we're spending is too much or too little. We are able to put a benchmark there."

It's About Time.

Speed is perhaps the most valuable competitive edge in today's marketplace. Keen is the only solution that optimizes time across all your channels.  

⇒ Know when and how much to invest in a program each week to optimize your financial return.
⇒ Update your plan throughout the year to react to market changes. 
⇒ Learn more about the power of time — Download our FREE eBook.