Top marketers from leading brands like Post, Campbell's, Boll & Branch grew the financial impact of their marketing investments by 40.4% last year. And they had the data to prove it.
Keen's "unified marketing measurement and optimization" helps you answer the questions that drive growth:
Keen's platform models your marketing mix and specifies your optimal investment by channel—by week.
Keen's statistical priors and powerful algorithms calculate the financial contribution of your programs and future investments within 3-5 percent accuracy, precision that improves with additional data and machine learning.
Our customer success team ensures you can begin making data-driven decisions immediately and walks alongside your team and agency until you master the platform.
Keen Decision Systems is helping marketers with leading consumer brands make dynamic, data-driven decisions that build winning brands.
"Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment."
"Keen's data is so much more definitive, scientific and exact. It is allowing me to have more educated conversations with senior management. It takes the pressure off all of us."
"Keen’s tool has allowed us, in a very scientific way, to understand if what we're spending is too much or too little. We are able to put a benchmark there."