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You Make a Big Impact; Now You Can Prove It!

The #1 goal of Marketing is to drive business growth.

Yet most marketers still lean on qualitative metrics like awareness to try and prove their value.

With Keen you can model your highest-growth marketing mix and track progress to your financial goal.

 

FREE Demo 

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Do You See Your Brand Winning?

Top marketers from leading brands like Post, Campbell's, Boll & Branch grew the financial impact of their marketing investments by 40.4% last year. And they had the data to prove it.

Keen's "unified marketing measurement and optimization" helps you answer the questions that drive growth:

  • HOW do my programs perform?Calculate the full financial contribution of every channel. 
  • WHERE are the best new opportunities? Assess your complete marketing mix (digital, traditional and in-store) to uncover the best opportunities.
  • WHEN should I invest? Keen generates a prescriptive plan that shows you the optimal weekly spend for each channel.
  • WHAT's changing in my market? Update  your plan in real-time to continually optimize outcomes. 
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Predictive Modeling

Keen's platform models your marketing mix and specifies your optimal investment by channel—by week.

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Accurate Insights

Keen's statistical priors and powerful algorithms calculate the financial contribution of your programs and future investments  within 3-5 percent accuracy, precision that improves with additional data and machine learning. 

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Expert Team

Our customer success team ensures you can begin making data-driven decisions immediately and walks alongside your team and agency until you master the platform. 

What Our Customers are Saying

Keen Decision Systems is helping marketers with leading consumer brands make dynamic, data-driven decisions that build winning brands.

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Anthony P. DiSilvestro

CFO, Campbell Soup Company

"Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment."

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Stephanie Schwendinger

Senior Manager of Women's Health Brands, Church & Dwight

"Keen's data is so much more definitive, scientific and exact. It is allowing me to have more educated conversations with senior management. It takes the pressure off all of us."

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Martin Dally

Senior Financial Analyst, Perfetti Van Melle

"Keen’s tool has allowed us, in a very scientific way, to understand if what we're spending is too much or too little. We are able to put a benchmark there."