Marketing's hunger for data feeds smart risks with healthy results.
Keen calculates each program's full financial impact, not just a short-term ROI, balancing the value of longer-term equity programs against short-term revenue initiatives.
If you're not going to use your data to make better decisions, then what's the point? Keen's statistical priors and advanced algorithms neutralize data quality concerns and unify your disparate channel data so that you can know where to invest your next marketing dollar for the best return.
Keen's forward-focused response curves optimize your future marketing investments across all your channels by week so that you're never over- or under-invested,