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unified marketing measurement
WP 2 Valuing Marketing Investments

Model Your Brand Winning.


No More Wasted Time

Optimize by week

Keen's forward-focused response curves optimize your future marketing investments across all your channels by week so that you're never over- or under-invested.

Big Right Data

What Will you Decide?

If you're not going to use your data to make better decisions, then what's the point? Keen's statistical priors and advanced algorithms neutralize data quality concerns and unify your disparate channel data so that you can know where to invest your next marketing dollar for the best return.

Show Me the Money

calculate financial impact

Keen calculates each program's full financial impact, not just a short-term ROI, balancing the value of longer-term equity programs against short-term revenue initiatives.

A rich and more comprehensive framework is required to make improve marketing investment decisions and outcomes.
keen decision systems