Enough data is no longer the problem...too much data might be. As a marketer you're bouncing from digital attribution reports to store metrics to TV reach. Not only do you lack an apples-to-apples comparison, but it often feels more like an apples-to-eggplant exercise. The result? You're forced to lean heavily on what you do know —gut instinct.
Keen offers a new way to approach marketing decisions —one that is data driven, yet nimble. Model your business goals annually as well as any time you need to adapt to market changes. Optimize channels, spend and timing, and give your brand a lift...one with predictable financial impact.
Keen's algorithms model future outcomes. No more looking in the rearview mirror.
You'll stand confident behind your Keen-generated forecast. Machine learning improves precision over time.
Keen's software is built on the expertise and empathy of its co-founders, a former CPG marketing executive and a marketing data scientist.
Keen Decision Systems' solution is helping marketers with leading companies make the dynamic, data-driven decisions that build winning brands.
"Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment."
"Keen's data is so much more definitive, scientific and exact. It is allowing me to have more educated conversations with senior management. It takes the pressure off all of us."
"Keen’s tool has allowed us, in a very scientific way, to understand if what we're spending is too much or too little. We are able to put a benchmark there."
Keen's is the first marketing analytics tool to bring new dimension to marketing decisions: Time. Evaluating not just channel and spend, but also the timing of marketing investments enables you to account for, and response to, what's happening in your market right now, from seasonal fluctuations to competitive challenges. Learn more with our FREE eBook