Keen's decision support tool leverages market norms, along with your brand's financial and marketing data, to create a unified measurement of all your marketing investments, from traditional and digital media to store-level programs.
Model your plan and then optimize channels, spend and timing to improve your brand's overall performance with predictable financial impact.
Keen's algorithms model future outcomes. No more looking in the rearview mirror.
You'll stand confident behind your Keen-generated forecast. Machine learning improves precision over time.
Keen's software is built on the expertise and empathy of its co-founders, a former CPG marketing executive and marketing data scientist.
Keen Decision Systems' solution is helping marketers with leading consumer goods and pharmaceutical industries make the dynamic, data-driven decisions that build winning brands.
"Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment."
"Keen's data is so much more definitive, scientific and exact. It is allowing me to have more educated conversations with senior management. It takes the pressure off all of us."
"Keen’s tool has allowed us, in a very scientific way, to understand if what we're spending is too much or too little. We are able to put a benchmark there."