How Keen's unified measurement platform helps you adapt and improve "in-flight"
Keen's forward-focused response curves optimize your future marketing investments across all your channels by week so that you're never over- or under-invested.
If you're not going to use your data to make better decisions, then what's the point? Keen's statistical priors and advanced algorithms neutralize data quality concerns and unify your disparate channel data so that you can know where to invest your next marketing dollar for the best return.
Keen calculates each program's full financial impact, not just a short-term ROI, balancing the value of longer-term equity programs against short-term revenue initiatives.