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The Marketing Growth Metrics You Need to See

“If I spend more on marketing,
what kind of top-line growth can I expect?”

Learn how new technology solutions are enabling marketers to tie their investments directly to financial contribution.

Know the questions you should be asking now to shift your Marketing budget from expense line item to profitable investment.

FREE eBook 

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Do You Trust Your Marketer? 

Eighty percent of CEOs admit that they don't trust their marketers, while 90% do trust the opinions and work of their CFOs. One of the primary reasons for this disparity:

Marketers are too disconnected from the financial realities of the business. 

Yet marketing investments in the U.S. are now in the trillions, so it's certainly worth your time and energy as a financial leader to be part of fostering stronger fiduciary accountability with your marketing counterparts.

Source: FournaiseTrack

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Predictive Modeling

Keen's platform optimizes future marketing investments by channel, by week based on financial return.

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Accurate Insights

Keen's statistical priors and algorithms overcome data quality issues to deliver baseline accuracy of 3-5 percent that improves over time.

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Expert Team

Keen's team helps you begin making data-driven decisions immediately. As a result, customers average 25% improvement in year one.

What Our Customers are Saying

Keen Decision Systems' solution is helping marketers with leading companies make the dynamic, data-driven decisions that build winning brands.

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Anthony P. DiSilvestro

CFO, Campbell Soup Company

"Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment."

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Stephanie Schwendinger

Senior Manager of Women's Health Brands, Church & Dwight

"Keen's data is so much more definitive, scientific and exact. It is allowing me to have more educated conversations with senior management. It takes the pressure off all of us."

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Martin Dally

Senior Financial Analyst, Perfetti Van Melle

"Keen’s tool has allowed us, in a very scientific way, to understand if what we're spending is too much or too little. We are able to put a benchmark there."

No Questions Asked: Know Marketing's True Financial Impact

That's how one of our leading B2C brands knew they had finally won the confidence of their senior leadership. They presented the data-driven plan they build on Keen's platform and for the first time ever got no questions!  

Let's start a conversation and see what Keen's unified marketing measurement and optimization platform can do for your business. 

 

Free Demo