Learn how new technology solutions are enabling marketers to tie their investments directly to financial contribution.
Know the questions you should be asking now to shift your Marketing budget from expense line item to profitable investment.
Eighty percent of CEOs admit that they don't trust their marketers, while 90% do trust the opinions and work of their CFOs. One of the primary reasons for this disparity:
Marketers are too disconnected from the financial realities of the business.
Yet marketing investments in the U.S. are now in the trillions, so it's certainly worth your time and energy as a financial leader to be part of fostering stronger fiduciary accountability with your marketing counterparts.
Keen's platform optimizes future marketing investments by channel, by week based on financial return.
Keen's statistical priors and algorithms overcome data quality issues to deliver baseline accuracy of 3-5 percent that improves over time.
Keen's team helps you begin making data-driven decisions immediately. As a result, customers average 25% improvement in year one.
Keen Decision Systems' solution is helping marketers with leading companies make the dynamic, data-driven decisions that build winning brands.
"Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company's effort to evaluate the effectiveness of our multi-brand marketing investments. Keen has delivered extraordinary results and has helped to create unprecedented cross-functional organizational alignment."
"Keen's data is so much more definitive, scientific and exact. It is allowing me to have more educated conversations with senior management. It takes the pressure off all of us."
"Keen’s tool has allowed us, in a very scientific way, to understand if what we're spending is too much or too little. We are able to put a benchmark there."