Marketing Missing Links Whitepaper

Measure in Time.

Learn what's new in marketing analytics and how it is changing outcomes.

The dynamic nature of marketing today requires dynamic decision support that analyzes channel, spend and timing of marketing investments and accounts for a changing market. Learn how: 

  • Technology is making innovative decision support more widely available
  • Annual planning is being displaced by a week-by-week plan that is updated and optimized throughout the year
  • New models are equipping marketers better balance long-term brand equity with short-term revenue
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