The Future Is Now

Say goodbye to the delays and data gaps of the outdated marketing mix modeling approach. 

With the industry's first and only decision optimization engine rooted in predictive analytics, Keen Decision Systems empowers you to plan, adjust, and report on your marketing mix strategy faster— and with more accuracy. 

Knowing when to activate your marketing plan is as important as getting the channel mix itself right. Our software/platform helps you:

• Respond to what’s happening in your market now with real-time insights
• Compare different tactics on the same playing field so you can forecast how they’ll work with (and against) each other  
• Demonstrate your marketing investment in terms your CFO cares about—value creation—and shift from being perceived as a cost center to being a driver of brand awareness

Because the more you know, the more you can optimize for what comes next. 

Hello, sustainable value.

Scroll on to explore the possibilities, or check out our guide, “It’s all in the timing: making smarter, faster, more profitable marketing mix decisions” to learn the benefits of a data-driven planning approach and see what Keen can do for your performance.