--- title: Keen Blog | Keen Decision Systems description: "Keen's software helps marketers make dynamic, data-driven decisions that build winning brands. Keen’s dynamic marketing mix tool goes beyond historic ROIs to accurately optimize marketing investments across all tactics, so marketers can make more timely, smarter and more profitable investment decisions. Keen’s outputs are extremely precise and accurate, and thanks to machine learning the solution gets even “smarter” over time.\n\nKeen’s software solution is the brainchild of former CPG brand marketer, Greg Dolan, and marketing data scientist, John Busbice. See what they created and why, and discover how it can help you make dynamic, data-driven decisions to build a winning brand." --- - [Product](https://keends.com/product/) - [About](https://keends.com/about/) - [Resources](https://keends.com/resources/) - [Content Library](https://keends.com/resources/) - [Blog](https://info.keends.com/blog) - [Contact](https://keends.com/contact/) - [Login](https://keen.mida.io/#/login) - [tel:+19198271090](tel:+19198271090) [![Keen](https://info.keends.com/hubfs/KeenDecision_Septmber2018/images/keen_logo_with_slogan.png)](https://keends.com/) - [Product](https://keends.com/product/) - [About](https://keends.com/about/) - [Resources](https://keends.com/resources/) - [Content Library](https://keends.com/resources/) - [Blog](https://info.keends.com/blog) - [Contact](https://keends.com/contact/) - [Login](https://keen.mida.io/#/login) - [tel:+19198271090](tel:+19198271090) # Keen Insights ## Keen Decision Systems ![Keen Decision Systems](https://info.keends.com/hubfs/KeenBlue.300.300.png) Keen's software helps marketers make dynamic, data-driven decisions that build winning brands. Keen’s dynamic marketing mix tool goes beyond historic ROIs to accurately optimize marketing investments across all tactics, so marketers can make more timely, smarter and more profitable investment decisions. Keen’s outputs are extremely precise and accurate, and thanks to machine learning the solution gets even “smarter” over time. Keen’s software solution is the brainchild of former CPG brand marketer, Greg Dolan, and marketing data scientist, John Busbice. See what they created and why, and discover how it can help you make dynamic, data-driven decisions to build a winning brand. Find me on: ### Recent Posts [![](https://info.keends.com/hubfs/Feel%20confident%20with%20Keen%202.png)](https://info.keends.com/blog/test) ## [Test](https://info.keends.com/blog/test) Posted by [Keen Decision Systems](https://info.keends.com/blog/author/keen-decision-systems) on 4/14/20 3:52 PM [Read More](https://info.keends.com/blog/test) [All posts](https://info.keends.com/blog/all) ### Subscribe Here! ### Recent Posts ### Posts by Tag [![Keen](https://info.keends.com/hubfs/KeenDecision_Septmber2018/images/keen_logo.png)](https://keends.com/) Model Your Brand Winning 401 Harrison Oaks Blvd, Suite 212 Cary, NC 27513 TEL: [(919) 827-1090](tel:+19198271090) EMAIL: [info@keends.com](mailto:info@keends.com) ##### Follow us on Social Media - - - - [Product](https://keends.com/product/) - [Login](https://keen.mida.io/#/login) - [About](https://keends.com/about/) - [Resources](https://keends.com/resources/) - [What Makes Us Different?](https://keends.com/about/what-makes-us-different/) - [Blog](https://info.keends.com/blog) - [News](https://keends.com/resources/news/) - [Contact](https://keends.com/resources/) - [Privacy Policy](https://keends.com/privacy-policy/) © Keen 2018