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Keen Decision Systems

Keen Decision Systems
Keen's software helps marketers make dynamic, data-driven decisions that build winning brands. Keen’s dynamic marketing mix tool goes beyond historic ROIs to accurately optimize marketing investments across all tactics, so marketers can make more timely, smarter and more profitable investment decisions. Keen’s outputs are extremely precise and accurate, and thanks to machine learning the solution gets even “smarter” over time. Keen’s software solution is the brainchild of former CPG brand marketer, Greg Dolan, and marketing data scientist, John Busbice. See what they created and why, and discover how it can help you make dynamic, data-driven decisions to build a winning brand.
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Recent Posts

What's Trending in 2019? What You Need to Know

Posted by Keen Decision Systems on 12/11/18 8:50 AM

In this brief, five-minute video, Keen Decision Systems' CEO Greg Dolan highlights the top marketing trends for progressive companies in 2019, and explains the role of unified marketing measurement in ensuring they deliver.

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How Innovative Measurement Gave Airheads a Lift

Posted by Keen Decision Systems on 12/5/18 8:00 AM

The following post was curated from AdWeek's Oct. 10 webinar: Breakthrough Measurement, with permission from Keen's featured client, Bill Mackison, consumer insights lead for Perfetti van Melle (PvM), makers of Airheads and Mentos.

"You Only Improve What You Measure."

I believe you do indeed improve what you measure – whether it is people growth, sales growth or marketing effectiveness. And in today's fragmented and fluid consumer market there's strong incentive to measure better

We have experienced a huge change in our measurement insights using Keen's platform, in contrast to our past marketing mix analyses to the extent that I believe that leveraging these types of real-time measurement technologies can actually constitute a first-mover advantage.

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If It's All in the Timing, How Can Marketers Get in the Right Zone?

Posted by Keen Decision Systems on 10/30/18 1:08 PM

Travel back in time with us to the equivalent of the marketing Stone Age. A time when survival tools for marketing planning and effectiveness were, well, blunt instruments at best. Traditional marketing mix analyses measured last year's channels and investment levels, not exactly a precise indicator of future performance.

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