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Keen Decision Systems

Keen Decision Systems
Keen's software helps marketers make dynamic, data-driven decisions that build winning brands. Keen’s dynamic marketing mix tool goes beyond historic ROIs to accurately optimize marketing investments across all tactics, so marketers can make more timely, smarter and more profitable investment decisions. Keen’s outputs are extremely precise and accurate, and thanks to machine learning the solution gets even “smarter” over time. Keen’s software solution is the brainchild of former CPG brand marketer, Greg Dolan, and marketing data scientist, John Busbice. See what they created and why, and discover how it can help you make dynamic, data-driven decisions to build a winning brand.
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Recent Posts

4 Things a 40% Boost in Profitability Makes Possible

Posted by Keen Decision Systems on 1/24/19 10:35 AM

Keen recently announced that brands using its unified marketing measurement and optimization platform experienced a 40.4 percent increase in profitability for 2018. (Read the release.)

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Resolve to Be a Data-Driven Marketer in 2019

Posted by Keen Decision Systems on 1/15/19 9:07 AM

As we've written about previously here the CMOs who survive and thrive the dire C-suite outlook will be those who embrace technology to improve marketing measurement and investment decisions.

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What's Trending in 2019? What You Need to Know

Posted by Keen Decision Systems on 12/11/18 8:50 AM

In this brief, five-minute video, Keen Decision Systems' CEO Greg Dolan highlights the top marketing trends for progressive companies in 2019, and explains the role of unified marketing measurement in ensuring they deliver.

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