Decision Point: How can you balance all your marketing channels to grow your business?
Our last post highlighted some ways the digital portion of your marketing mix can get seriously out of whack and the problems this presents.
This week we’re looking on the bright side: It's easier than you might think to regain your balance, with a savvy combination of technology and plain-old common sense.
Decision Point: “Brands are starting to question if they have over-invested in digital.”
-- Sir Martin Sorrell, founder of WPP, plc
There’s no mistaking that marketers live in a digital world. And yes, the promise of digital media channels is vast, whether you’re talking about data or personalization or reach.
You know there’s a but coming, right? And here it is: But, there’s a good chance your digital buy is out of whack.
Today we’ll look at five questions you should be asking yourself to assess your own digital buy; in part 2 we’ll provide three answers for how you can ensure you're appropriately invested—to maximize marketing lift.