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Keen Decision Systems

Keen Decision Systems
Keen's software helps marketers make dynamic, data-driven decisions that build winning brands. Keen’s dynamic marketing mix tool goes beyond historic ROIs to accurately optimize marketing investments across all tactics, so marketers can make more timely, smarter and more profitable investment decisions. Keen’s outputs are extremely precise and accurate, and thanks to machine learning the solution gets even “smarter” over time. Keen’s software solution is the brainchild of former CPG brand marketer, Greg Dolan, and marketing data scientist, John Busbice. See what they created and why, and discover how it can help you make dynamic, data-driven decisions to build a winning brand.
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Recent Posts

Why ROI Fails to Tell You the Full Story

Posted by Keen Decision Systems on 4/16/19 10:03 AM

Rating returns.

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Sponsor This? How to Let Data Be Your Guide

Posted by Keen Decision Systems on 4/2/19 9:52 AM

And now a word about sponsors.

Some marketers love sponsorships. Others hate them. Whichever camp you’re in, most CMOs are never really sure what kind of return on investment sponsorships actually deliver.

What would it look like if you could actually slice and dice the numbers at a granular level and tease out the value of,, say, basking in the glow of big-time college athletics or emphasizing a natural affiliation with America’s favorite pastime?

Maybe something like this. 

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Keen Named 2019 Best Predictive Analytics Platform

Posted by Keen Decision Systems on 3/29/19 8:03 AM

Keen Best Predictive Analytics Platform

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